Creative Brief

TELL US ABOUT YOUR BUSINESS

Name*

What is the exact name of your business?*

Do you have a tagline?*

What product or service does your business offer?*

Please provide general information about your business (Geographic location, years in business, number of employees, etc.)*

BRAND ARCHITECTURE

Describe your business in one short paragraph. What is you elevator story?*

What is the single most important message you want to communicate:*

How is your business useful to people?*

What is the value that your business promise to deliver to your client?*

BRAND ARCHITECTURE

What feelings do you want your brand to evoke?*

What aesthetic are you looking for?*

Do you have a preferred color palette?*

Do you have any graphic elements or icons in mind?*

Do you have a specific typography style in mind?*

What brand identities do you like and dislike? Why?*

What are 3 things you would love to see?*

What are 3 things you would hate to see?*

Please list any additional comments on design or style for your logo*

YOUR CLIENTS

Who are you talking to?*

Who is your must ideal customer?*

What does your customer desire and how your business will uniqueky fulfill that desire?*

THE COMPETITION

List your top 3 primary competitors and their specific strength(s), reputation or market position (what they are known for).*

What makes you different, unique?*

Why should people buy from you or hire you, instead of the competition?*